Montecito Country Mart Shops Aid L.A. Fire Evacuees and First Responders 

By Joanne A Calitri   |   January 28, 2025

Huge shoutouts to The Montecito Country Mart shops and restaurants for their immediate, dedicated, and generous aid for the evacuees and first responders to the L.A. Fires in toto. 

MCM owner James S. Rosenfield shares, “Our hearts go out to L.A. and everyone impacted by the devastating fires. Please know that we send our love and support to you. The Country Marts have always been places for families to gather and create memories together. In this situation where many of these same families are faced with unthinkable devastation and rebuilding, we are showing our support by making a donation to Save the Children’s Emergency Fund on behalf of Brentwood Country Mart, Marin Country Mart, and Montecito Country Mart.”

Bettina, Alma Fonda Fina, Merci Montecito, Rori’s Creamery and Oat Bakery joined together for a World Central Kitchen raffle. All donations to the World Central Kitchen will be entered into a drawing to win a $100 – $200 gift card to each restaurant. This effort is ongoing due to the overwhelming response. Send a screen grab of your donation to Bettina – check their Instagram (@bettinapizzeria).

The World Central Kitchen is distributing free hot meals to first responders and evacuees at several southern California locations in response to the wildfires. 

411: www.instagram.com/wckitchen

Bettina Restaurant has held two additional funding sources in the last week. On January 13, 10% of its sales were donated to Side Pie Restaurant in Altadena, CA, which burned down; and on January 15, 10% of its sales donated to Lady & Larder Food Shop for feeding the firefighters in Los Angeles.

Merci Café & Bakery donated a percentage of its sales on January 12 to Baby2Baby, a nonprofit that provides children basic necessities and clothes.

Mate Gallery is accepting gently used and new clothing for fire victims. Bring in 12 or more items and receive 25% off an instore purchase.

Sunspel Men’s Fashion is donating 10% off to those impacted by fires.

Clare V Fashion is offering a 30% discount in stores for fire-impacted customers, and donating 100% of proceeds to the Red Cross on the purchase of their Los Angeles Je T’aime hats & tees available online, which has raised $100,000 as of Saturday, January 18.

Clare V Warehouse Stock donated to +COOP Los Angeles. 

Caffe Luxxe (whose Malibu location is still closed) is providing free drinks to all firefighters and first responders as they continue their incredible work, and 20% off for all evacuees.

DÔEN fashion is holding donation drives all around Los Angeles to those who have lost homes; providing a monetary donation to Los Angeles Fire Department; and offering a discount to all their customers in impacted neighborhoods.

Cynthia Benjamin Eyewear is offering a discount on eyeglass frames and prescriptions to evacuees who lost their homes.

Poppy Marché kids’ fashion is sending care packages to those who lost their homes. And for evacuee parents of children who need a new “lovey” stuffed toy, let the store know and they will gladly get one to you.

Emily Joubert’s owner Judy Cottingham-Sieber, has put out the call for donations of new, unused travel-size toiletries kits, beauty supplies and cosmetics at their Montecito location, and all other stores. Brands are invited to donate in bulk. The care packages are scheduled to go out this week. Check with Montecito store manager Jen Williams.

Donations from Emily Joubert vendor brands who donated thus far are Patrick and Jacques, owners of Cerería Mollá 1899 home décor, and Lisa Rissetto, owner of 49 Square Miles who donated 100 travel bags.

411: www.instagram.com/emilyjoubert

 

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