Southern California Museums’ 19th Annual Free-for-All Day Event
The SoCal Museums organization is holding its 19th Annual Museums Free All Day event on Saturday, March 23.
This free ticket covers all ages for general admission at over 30 museums from Santa Barbara County through Los Angeles County. The museums participating cover the arts, cultural heritage, natural history, and science. And the free day comes around Spring Break week for some schools as well, so it’s a great day to get out with the entire family.
Local participating museums are the Santa Barbara Museum of Natural History and the Santa Barbara Museum of Art. Their marketing departments for the event are collaborating with the Museum of Ventura County.
In Los Angeles, it’s the Los Angeles County Museum of Art (LACMA), the Academy Museum of Motion Pictures, Autry Museum of the West, The Broad, California Botanical Center, California Science Center, Columbia Memorial Space Center, The Getty Center and The Getty Villa, the Grammy Museum, the Japanese American National Museum and the Zimmerman Automobile Driving Museum to name a few!
Alexa Nishimoto, the SoCal President and also Marketing Associate of the Japanese American National Museum, shared in her press release, “We are thrilled, once again, to invite visitors from across Southern California to see the remarkable range of art, cultural heritage, natural history, film, and science that our museums and cultural organizations have to offer. The Museums Free-for-All has always been an opportunity for people to see something new or to revisit a treasured spot. The Free-for-All also serves as a reminder that many museums here in Southern California are always free and others offer these types of opportunities year-round.”
Some museums still ask to make reservations, as they expect a large attendance that day and need to plan for it. It does not apply to specially ticketed exhibitions. Regular parking fees apply at each museum. Consult individual museum websites for hours, directions, and other visitor information.
SoCal Museums (SCM) is a group of marketing and communications professionals from museums all over Southern California. The mission of the organization is to foster dialogue between marketing and communications museum professionals in Southern California in order to learn from each other, network, conceptualize and execute ways to increase visitation to and awareness of museums in Southern California, and develop collaborative opportunities between museums.
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