Santa Ynez General Pop-up

One of Santa Ynez’s most popular shops has popped up in Montecito’s Upper Village, located in the space once occupied by George Meta Jewelry near Montecito Village Grocery. Owned by Pearson and Spencer Turnbull, the company, which features its own brand of goods along with other lifestyle and clothing brands, opened in downtown Santa Ynez in November 2019, with a second shop opening in September 2021. Both stores are located on Sagunto Street in Santa Ynez. 

Now, Montecito locals and visitors can get a taste of the Santa Ynez Valley with SYG’s carefully curated selection of clothing, accessories, and home/lifestyle items. Pearson Turnbull tells us that the store recently popped up at Tina Frey Designs in San Ysidro Village – as a side note, Tina Frey Designs is set to be replaced by Jenni Kayne Home in the coming weeks – and a longer pop-up in the Upper Village was the natural next step. “It came together really quickly,” Turnbull said. “We had such a positive response from people that when this space became available, it was an easy fit for us.” The space, Suite Z, has been most recently rented as a satellite space by Lindsay Eckardt, the owner of Kismet. “We want to give Montecito locals a taste of what the flagship store is all about,” Turnbull said. 

The Santa Ynez General pop-up offers a mix of women’s clothing including summer dresses from Cara Cara, Camilla resort wear, Alix of Bohemia dresses, cardigans from CO, dresses from Rosie Assoulin, and other luxury brands. The SYG brand of merchandise includes their signature straw totes, sandals, ready-to-wear cashmere sweaters, long sleeve polos, tee-shirts, and small leather goods, all of which is made in Italy. “We’re really proud of the brand,” Turnbull said, adding that brands will rotate between the pop-up and the Santa Ynez flagship. While not available for purchase in Montecito, the shop does offer men’s clothing, available in Santa Ynez. 

Home goods include dishes and tableware from Jono Pandolfi, lamps by Cym Warkov Ceramics, olive wood bowls, accessories by Tina Frey, pottery, candles, table décor, and more. A larger selection of home goods is available at the flagship store.

“We’ve been in the valley for about three years now and we absolutely love our customers. We want to be able to offer what we’re doing to a broader audience in Santa Barbara County, and we look forward to meeting our Montecito shoppers,” Turnbull said. “It’s been nice seeing palm trees instead of oak trees on my way to the shop,” he added. 

Santa Ynez General in the Upper Village is open Monday through Saturday, 10 am to 5 pm. The pop-up is scheduled to be open through September. For more information about the store and company, visit santaynezgeneral.com.