Hotel Santa Barbara Sold to Wisconsin-Based Hospitality Group

The iconic Hotel Santa Barbara has been sold for $41.9 million to the Geronimo Hospitality Group, ending a 46-year run by the current ownership.

Hotel Santa Barbara, located at 527-533 State Street, has seen renovations as recently as 2019, but the new ownership will be utilizing 2022 to prepare upgrades to the 75-key facility.

“We are excited to welcome Hotel Santa Barbara to the Geronimo Hospitality Group family of brands and can’t wait for locals and travelers alike to experience our unique spin on hospitality,” said Jeff Whiteman, chief operating officer at Geronimo Hospitality Group. “Santa Barbara is a very special place, and we look forward to providing guests with memorable experiences for years to come.”

Geronimo Hospitality Group is known for boutique hotels (including Bottleworks Hotel and Ironworks Hotel Indy in Indianapolis), clubs, fitness centers, and co-working spaces.