Shop Local on Coast Village Road

Next Thursday, December 14, merchants in Montecito’s lower village will offer special savings and incentives during the Coast Village Association’s (CVA) first annual Shop Coast Village event. The event, which runs from 4 to 7 pm, will include more than 30 stores and businesses. 

“With the recent success of Ghost Village Road, when thousands descended upon our street to trick-or-treat, it got us thinking about an event that would better benefit the merchants and retailers, and bring more customers their way,” said CVA executive director Sharon Byrne. “The Shop Local event is a great way to encourage the patronization of these local businesses, which keep our street lively and vibrant.” 

Participating businesses include Allora by Laura, Angel, Antoinette, ARA 24K Collection, Blanka Boutique, Calcagno & Hamilton, Civilianaire, CO Collection, Cos Bar, Daniel Gibbings, The Four Seasons Biltmore, The Gallery Montecito, George Pet Shop, Here’s the Scoop, Kathryne Designs, Kendall Conrad, K.Frank, Legacy, Letter Perfect, Lily, Liquor & Wine Grotto, Maison K, Menelli Trading Company, Montecito Deli, Nurture Cottage, Peregrine Galleries, Portico Fine Art, Read ‘N’ Post, Richie’s, Silverhorn, Viva Oliva, and Whistle Club. 

In addition to special discounts, gifts with purchase, and raffle items, many businesses will serve refreshments, with several also offering musical entertainment. “It will be a great evening to be on the road for some shopping, mingling, and enjoying the season,” Byrne said. Santa Claus will also make an appearance; Calcagno & Hamilton (located between The Honor Bar and Jeannine’s), will host Santa for a special photo opportunity, along with cookies and hot chocolate. 

Last year, the Coast Village Association challenged the merchants and businesses along the road to decorate their windows; this year’s window-decorating contest has garnered even more participation, and the seasonal window displays will add festivity to the Shop Local event, Byrne says. “They are really getting into it, and have risen to the occasion,” she added. 

Since its resurgence late last year, the Coast Village Association, led by Byrne, board president Bob Ludwick, and a nine-member board of directors, has gotten involved in various issues related to Coast Village Road. In addition to hosting and sponsoring special events, the CVA is working closely with the City of Santa Barbara to evaluate parking and traffic issues along Coast Village, as well as plan beautification projects in the street medians and roundabout. “We are dedicated to making a significant difference along the road,” Ludwick said. 

The volunteer group is also working on revamping their website; updates will be available in the coming weeks at www.coastvillageroad.com. 

The shopping event is Thursday, December 14, from 4 to 7 pm.