ucked between the mountains and the sea and boasting a near-perfect year-round climate, Montecito has become one of, if not the most exclu- sive and attractive communities in the world. Home prices begin at nearly $3 million and go up to $125 million and more. Along with a coterie of movie stars and celebrated authors, some dozen billionaires either call Montecito home or maintain second homes here. There are two distinct commercial areas of Montecito: the upper village and Coast Village Road. In the upper village, a small shopping area between San Ysidro Road and Santa Angela Lane, contains a hardware store, grocery store, post office, gas station, stationery store, bookshop, three banks, a frame & art store, photo shop, two jewelry shops, hair salons & fragrance shops, a brokerage firm, drugstore, coffee shop, deli, real-estate offices, an- tiques, architects, dry cleaners, cheese shop, clothing & houseware boutiques, and three Italian restaurants. The Montecito Village Shopping Center is indeed the hub of this unique community.

Coast Village Road has a myriad of restaurants, real-estate offices, banks, boutiques, delis, hotels, motels, art galleries, video stores, pizza parlors, banks, jewelry stores, exercise salons, ice cream & gelato shops, etcetera, and is often compared to Rodeo Drive, although far more laid back; the num- ber of clothing and accessory shops along Coast Village Road are limited and none are as ostentatious as their Beverly Hills counterparts.

Montecito’s two public elementary schools (rated among the best in the State of California) are joined by five private schools and a 1,200-student highly ranked liberal arts college. Two public parks, a public tennis court, and a family-oriented YMCA also benefit Montecito homeowners and resi- dents. Architects connected with Montecito range from George Washington Smith and his assistant Lutah Riggs, to Carleton Winslow, Sanford White, Reginald Johnson, Bertram Goodhue, Frank Lloyd Wright, Julia Morgan, and many others of equal stature.

There are three private golf courses in Montecito: Birnam Wood (designed by Robert Trent Jones), The Valley Club (designed by Alistair McKenzie, co-creator of Augusta National, site of the Masters), and Montecito Country Club (designed by Jack Nicklaus). The Knowlwood Tennis Club and Coral Casino offer both swim and tennis clubs for their members. The fabled oceanfront Biltmore Hotel is now the Four Seasons Biltmore and is one of the few five-star establishments in California.

Tourist facilities and diversions are limited: one can spend the day at Butterfly Beach or go off hiking and/or horseback riding in the back country, but many visitors enjoy the simpler pleasure of dining in one of the many restaurants and coffeehouses along Coast Village Road and taking leisurely strolls to the ocean afterwards. Most of Montecito’s storied activities take place, however, in private mansions behind tall hedges and up long driveways.

Whether you are staying at one of Montecito’s hotels or motels or with friends in a modest cottage or grand estate, Montecito Journal would like to offer you a friendly “Welcome to Montecito!"


n the summer of 1995, a new and unusual community newspaper made its first appearance. That first issue of “Gold Coast Journal, Montecito’s hometown newspaper” featured 16 pages and no advertising, but was chockfull of local news, something that Montecito had been without for over a year. The second issue, we became “Montecito Journal”, and have enjoyed 21 years (and counting) of publishing success. Beginning with 5,000 copies once a month, the Journal has grown to 12,000 every week: remarkable in a community with only 10,000 residents.


ontecito Journal Glossy Edition is published semi-annually. It is sent to every home in Montecito, Hope Ranch, Summerland, Malibu (Los Angeles) and will also be available both on selected Montecito Journal news racks, and in high-end hotels and resorts.

When mailed, each magazine is wrapped in a clear protective wrinkle-free mylar bag, insuring each copy of the Montecito Journal arrives fully intact and in pristine condition.

Mailed to every Home, P.O. Box and Business in:

  • MONTECITO – 10,000 population
  • MALIBU (LOS ANGELES) – 12,000 population
  • HOPE RANCH – 2200 population
  • SUMMERLAND – 1450 population

Partial list of distribution locations:

  • Four Seasons Biltmore
  • Montecito Inn
  • San Ysidro Ranch
  • Lucky’s
  • Pierre Lafond
  • Berkshire Hathaway California Realty
  • Village Properties
  • Montecito Country Club
  • Coral Casino
  • Silverhorn
  • Bryant And Sons
  • Coldwell Banker

Montecito locations are refilled twice weekly (every Thursday and Saturday),
ensuring that Montecito Journal Glossy Edition is always available (though we frequently run out before refill!).


We print 25,000 copies with an estimated readership of 100,000+

Contact Us!

  • Gwyn Lurie

    (805) 565-1860

  • Tim Buckley

    COO and Publisher
    (805) 565-1860

  • Tanis Nelson

    Advertising Sales
    (805) 689-0304

  • Sue Brooks

    Advertising Sales
    (805) 565-1860 ext. 1

  • Christine Merrick

    Advertising Sales
    (805) 565-1860 ext. 3

  • Classifieds

    (805) 565-1860 ext 3
    1206 Coast Village Circle, Suite H
    Montecito CA, 93108

  • Office

  • Montecito Journal, Inc
    1206 Coast Village Circle, Suite H
    Montecito, CA 93108

  • Letters to the Editor

    1206 Coast Village Circle, Suite H
    Montecito, CA 93108
    or email: